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Google Local Inventory Ads: What we know so far?

There has been a lot of talk about Local Product Inventory Ads and when or if Google will be rolling it out to countries such as South Africa and the rest of the world. The search giant has been working with a few select participants to try out these new Ad formats as well as measure their impact on businesses.

Local Inventory Ads are perfect for the on the go shopper! As the inventory/stock is updated in real time and therefore making the shopping experience seamless for most people. When customers in your city use their mobile phone to search for products online, they may see an Ad showing whether or not the item is available in a nearby store, and where the nearest store is located. This makes it extremely simple for customers to find out what products, such as secret call recorder iphone are in stock on the fly as they are conducting research and shopping online.

By providing local information in Ads such as the nearest store, store trading hours and store contact number, you amplify the chances of a customer taking an action as you make it simple for them to know other additional information other than the product price itself.

How do I participate in the Local Inventory Ads program ?

• You must own brick-and-mortar stores open to the public.

• You must sell physical goods at those stores that customers can buy without purchasing additional services.

• Your stores must be physically located in the country you’re targeting.

• You must have a Google Merchant Center account for online listings and a Google My Business account.

• Your store must be in one of the following countries US, UK, DE, FR, JP or AU.